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Need For Speed

In 2015 the biggest gaming franchise in the world launched an unprecedented feature: live action cut scenes that blend seamlessly with gameplay. As a creative director at Pulse Films, Rose lead the winning pitch to produce the scenes.

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Rose lead a team of researchers and designers in creating a 40-page multimedia creative response to the brief, including a character bible, tonal dos and don’ts, location references, narrative arcs and marketing activations. Rose was particularly careful to ensure that the proposal presented the female characters as three dimensionally as the male characters. Read more about the project here.